Wednesday 14 October 2009

Say No!

Russia takes first place in the world of smoking by children and adolescents. For seventeen years we have smoked every third teenager.
That is to reduce the frightening figures, at a press conference in "Interfax" was told the director of the Public Council "Your Choice," Tatjana MARKICHEVA and Head of Consumer Protection Office Rospotrebnadzor FNL Valentina Mironova.

It is the availability of cigarettes to children and young specialists call one of the main causes of early smoking. More recently, buy a pack, and, if necessary, and a couple of cigarettes a teenager could have on every corner. The situation began to change only in 2002, when Russia adopted the Federal Law "On Restriction of tobacco smoking, banning the sale of tobacco products to persons under 18 years. However, seven years after execution of the law leaves much to be desired. The reason is trivial: there is no adequate mechanism for its execution. That is, as often happens, the law is, and sanctions for its violation of the no. Code of Administrative Offenses not prescribe direct responsibility for the sale of tobacco. Article 14.15 provides: "Violation of the rules of the sale of certain goods shall entail the imposition of an administrative fine on citizens in size from 300 to 1500 rubles for officials - from 1000 to 3000, and on legal entities - from 10 000 to 30 000 rubles." But law-enforcement practice in this article, is insignificant.
Public Council to support the positive development of youth "Your Choice" decided to make a bid to prevent the sale of tobacco to minors through education and awareness of employees of retail trade. As told Tatiana Markicheva in 2004 in seven regions, including Novosibirsk, started the program to prevent tobacco sales to children and adolescents:
- Our program includes surveys of workers in trade of the Law "On Restriction of tobacco smoking" and training "Sumey say no!". In 2006 we created a self-titled film, learning the correct refusal to sell cigarettes. In Moscow, in a major commercial network movie is already included in the mandatory instruction of staff in employment. In Novosibirsk, we are not the first time. And very telling was our last training. If you usually go with 25-30 people, this time it came to fifty. There were representatives of major retail chains and small retail trade points, where the majority of violations. They came and owners and directors, and managers of staff, and vendors. Participation in the training was free. It's nice that the representatives of all the retailers have said they will use our film in training. By the way, not all vendors understand why we are working with them rather than with their parents or schools. Before training, we show a sketch of the Rostov VGTRK about a boy who was five years old in the same stall selling cigarettes. Now he was ten, he recognized nikotinozavisimym, wants to quit, but do so without the help of specialists it will be very difficult.
In 2004 and 2009 were interviewed representatives of 200 outlets in Novosibirsk for the execution of the Law "On Restriction of ...". The dynamics of reducing sales and raise awareness about the law of sales there. At least, this show surveys.
- No note "from the parents' or mobile phone, transmitted to the seller, can not be the basis for the sale of adolescent cigarette - tells about tricks of young smokers Tatiana Markicheva. - It is purely a feature of Russia. When talking about it to colleagues from the other camp, they do not understand what they mean. There is a law, and then note? - Puzzled foreigners. Siberian sellers have complained that they are denied something, but often fits "compassionate" an adult and buy cigarettes for the child. And adults can not refuse the sale. We have control over the sale of cigarettes and took up social organizations, sometimes in conjunction with the media and the police. In Moscow it often. Dummy teenager tries to buy cigarettes, and where he did, a crowd of volunteers are glued display posters "Here are poisoning our children and drunkards."
We teach salespeople how to talk to a teenager, to refuse the sale properly, calmly, without vulgarity. We can not send teenagers! This can be dangerous for the seller. Especially in kiosks. In the supermarket you can call the guards. But we believe if the seller refuses kiosk without attacking, confident and polite, the teenager is not "be acquired" and will not continue a meaningless dialogue.
As described Valentina Mironova, Office Rospotrebnadzor regularly monitoring and oversight activities on all matters of the Law on Restrictions ... "but on the facts of the sale of cigarettes to minors calls from citizens either in 2008 or in 2009, they have not been at all. No one (!) The fact of such an offense is not installed. Not a single case had not gone to trial.
- To confirm the sale, - explains Valentina subtleties mechanism - need control procurement involving children. Federal Service has no right to conduct such a purchase. This can be done only by, the Interior Ministry. Should be fixed all the circumstances of the sale with an invitation to the officer after completing your test preparation materials protocol on administrative violation for the court. We work only on referral, and I wonder why, with such an abundance of calls in connection with various breaches of trade, on the subject no one goes. What it is: lack of awareness or indifference?
Make it so that the teenager is never ever to sell cigarettes - is the goal pursued by activists of the "Your choice". In addition, they took the initiative to introduce the CAO directly responsible for the sale of cigarettes to minors (by analogy with the sale of beer). In the first reading of the bill was rejected, however, as Tatiana Markicheva assured, they will pursue this further.

Statistics
Over the past 20 years the number of smokers in Russia has increased by 440 thousand people. A large proportion of the growth in youth and women.
The country has 65% of men smoke and more than 30% of women. Of these, 80% and 50%, respectively, acquired the pernicious habit of being underage.
At the age of 15 to 19 years of smoking 40% of boys and 7% of girls. According to VTsIOM, to 17 years of smoke already 30,4% Russian teenagers, and the average age of onset of smoking 10-11 years.
What can each of us?
If you are a teenager sold cigarettes, you can:
Call or come in "public reception" of the Office Rospotrebnadzor FNL (tel. 201-08-59 str. Chelyuskintsev, 7a).
Report of the fact that the department, headed by Valentina Mironova (tel. 220-20-95, 220-28-86) - by mail or in person. Term of consideration of applications to 30 days. Specify where there was a violation of law, their last name, first name, middle name and address.
Go to the website of the Office of Rospotrebnadzor FNL (www. sanepid-nso.ru) and leave your message in the section "Questions and Answers".
Leave a violation of the book reviews, which should be in any commercial enterprise. Write to when and how much there was the fact of illegal sale, if known, the name of the seller (the cashier), leave your email address. Head of the company is obliged to respond to you about the measures taken in the book itself, and if you left the address, it is also a letter by mail.
Remind the seller about the existence of the law and that he, too, is or will be children.